Community Mailer Advertising for Local Businesses
Community Mailer Advertising (EDDM)
Quarterly USPS mailings organized by carrier route for consistent neighborhood visibility.
Quick Facts
- Delivery method: USPS EDDM
- Targeting unit: USPS carrier route
- Cadence: Quarterly (4 mailings/year)
- Eligibility: Local businesses serving residential customers
- Placement: Category placement per route
- Route sizing: Address-count tiers (confirmed during route review)
- Service area: Cottage Grove first; expansion by route
EDDM Advertising In Cottage Grove
Initial routes are launching in Cottage Grove, with expansion over time as additional carrier routes open.
What This Program Is
North of Right runs coordinated USPS Every Door Direct Mail (EDDM) campaigns for local businesses.
Each campaign delivers a professionally designed postcard to every home on selected carrier routes. Mailers run on a quarterly schedule, creating steady, repeat visibility throughout the year.
How It Works
- Campaigns are organized by USPS carrier route
- Each route receives four mailings per year
- Businesses reserve category placement per route
- Routes are selected for residential density and local relevance
Process
- Check route & category availability
- Confirm route size (address count tier) + schedule
- Provide business info / approve proof
- Mailings run quarterly
Category Placement & Coverage
Each carrier route offers a limited number of category placements to keep messaging clear and recognizable.
Examples: home services, dental and orthodontics, chiropractic, tutoring, salons, clinics, local professional services.
Categories may include:
- Home services
- Health and wellness
- Personal care
- Professional services
- Local education and enrichment
Category placement is reserved at the route level and remains protected for the duration of participation. As new routes are added, businesses maintain their placement on the routes they serve while expanding overall neighborhood visibility.
Quarterly Delivery Schedule
Campaigns follow a quarterly cadence, with four scheduled mailings per year.
This schedule supports ongoing visibility across seasonal decision cycles and reinforces name recognition over time. Repeated exposure helps local businesses stay familiar to homeowners before a need arises.
Pricing Structure
Pricing is based on carrier route size, measured by the number of residential addresses served.
Route pricing is tiered by address count (Small / Standard / Extended / Large). Final tier is confirmed during route review.
Campaigns are priced:
- Per carrier route
- Per mailing or as an annual package
Each campaign includes:
- Print coordination
- USPS EDDM handling
- Route scheduling and management
Final pricing is confirmed during the route availability review.
Common Questions
- How many homes are on a route?
- Carrier routes vary in size. Address counts are reviewed before confirmation.
- Can I reserve more than one route?
- Yes, subject to availability.
- How are categories managed?
- Category placement is limited per route to maintain clarity and recognition.
Operational Notes
- Routes open on a rolling basis.
- Category placement is limited per route.
- Mailing schedule is set in advance.
Check Route & Category Availability
Routes open on a rolling basis, and category availability is limited per route.
To review current routes or reserve placement for an upcoming mailing, start with a route availability check.